Legacy Music Co. Campaign

Legacy | Builders is how Legacy Music Co. brands its community outreach efforts.

Nature believes that there is a brighter future ahead of us, and it starts with cultivating the youth. A big focus of Legacy Music Co. is educating and giving chances to all youth, regardless of differences and situations. Nature is planning to introduce educational workshops, summer camp programs, after school programs, and collegiate level programs for all students. The workshops and programs will incorporate real life experiences, as he wants to encourage all participants to work actual events that take place within Legacy Music Co.'s network.

'Legacy | Builders', was made to facilitate the non-profit affiliations and involvement with Legacy Music Co. All volunteer work, fundraisers, and community outreach that involves Legacy or any of its subsidiaries are supported and branded with the Legacy | Builders logo. Nature and Legacy personnel found that marketing in this fashion helps to strengthen brand identity, as designed in the campaign.
An integral part of the social media and brand awareness campaign that I helped organize and produce for Legacy Music Co. was to promote its educational endeavors and bring awareness to one of the main missions of the company, to help and inspire youth. So far, this is being achieved and social engagement has been increasing.

One of the most successful sectors of Legacy Music Co. is its online radio company, Raw704, which also features its own stand-alone app available for download on iOS and Android platforms. Through networking and community outreach, a collaboration with Charlotte's local Top Golf location in the Arrowood area has been a successful venture. Together, they host a "Family Night" every Wednesday night from 6pm-10pm since January 18, 2023, and it has been garnering a lot of attention.